Looking for a new job? Create an alert now. Head of Marketing and Communications Competitive salary, dependent on experience. Novel, Holborn, London. Robot-run mail rooms, lucid-dreaming, beach working: is this the future of work? Pick of the bunch: 5 ads carving the way this Autumn Promoted. As logos. Over 30 years after its creation, the palette is still the same, with the only update reflected in a change from the white letters of the original wordmark to the blue ones of today.
Sometime in the early nineties, Hilfiger flirted briefly with the idea of changing the famous logo. As logos-world. Sales were down, creditibility was at an all-time low, and the flagship stores in Beverly Hills and London had been forced to close.
Believing that the market had moved away from the logo-heavy streetwear of the s, Hilfiger considered doing away with the bold, tri-colored emblem and replacing it with something a little less patriotic and a little more elegantly international. Lily Wordsmith LilyWordsmith. You can find her writing blog posts and articles while sitting under a tree at the local park watching her kids play, or typing away on her tablet in line at the DMV.
In addition to her freelance career, she is pursuing ebook writing with an ever-growing repertoire of witty ebooks to her name. Her diversity is boundless, and she has written about everything from astrobotany to zookeepers. Her real passions are her family, baking desserts and writing science fiction.
But such a strategy was a failure. In , producer shares nearly halved, sales slowed, and flagship stores in Beverly Hills and London closed. The brand owner considered that the public was not ready for adventures and no longer wanted to see the famous logo.
He reduced it and even began to think about using something elegant instead of tri-color quadrangles, like Prada or Gucci. However, the reformist idea has remained unrealized. The logo featured on a number of iconic archival pieces, most notably in the Tommy Jeans campaign featuring the late singer Aaliyah as well as Kate Hudson, Nicole Richie and Tamia. She modelled for the brand and later became an official spokesperson. The all-American tribe are seen in various guises, making trips to the country, taking holidays and on board a boat.
The Hilfiger's campaign remains the ultimate personification of the preppy heritage and irreverent spirit of the brand. Family has always been important to the founder — he is one of nine children and had an all-American upbringing. I was in cub scouts and boy scouts," he says. In some very simple yet elegant clothing — blazers and sweaters from the college playing fields, chinos and denims from the blue-collar workforce
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